Group OverviewGroup OverviewEffektiv Solutions is the group behind Effektiv, EffektivAI and EffektivWeb — Australian brands putting AI to work inside the web solutions companies run on every day. Effektiv and EffektivWeb are built, maintained and enhanced on the same underlying platform: EffektAI™.
AI-native software for enterprise and government.Visit effektiv.com.au →
AI consulting to help your business adopt AI.Visit effektivai.com.au →
AI-built websites and marketing for small business.Visit effektivweb.com.au →We believe the businesses that win over the next decade are the ones that rebuild their web solutions around AI from the ground up. Why? Because the real benefit lies in AI's ability to fundamentally create much more value — upfront and ongoing — at a speed and cost never thought possible.
Effektiv Solutions exists to make that rebuild possible for every size of Australian business — from SMEs serious about their web presence or web applications, to enterprise and government who need help navigating this new paradigm. We do this through three brands, each built for a different need — with EffektAI, a platform we built ourselves, underneath the software and web work.
Whether you need core software rebuilt for AI, help working out where AI fits in your business, or a website that gets you found and stays current, there's a brand in the group built for it.
Effektiv rebuilds enterprise and government software around AI, then keeps it running at a fraction of the usual ongoing cost. Modernise a legacy system, build something new, or connect the systems you already have — all delivered on EffektAI, which ships to your team at the end of the engagement.
Visit effektiv.com.au →EffektivAI helps Australian businesses get the most out of AI, starting with the foundations. We audit your knowledge, data and systems, plan the re-platform that makes good AI use possible, then help your teams put AI to work and build the custom, cloud-based solutions it now makes affordable.
Visit effektivai.com.au →EffektivWeb gets small businesses found and noticed online. We design, build, launch and continuously improve websites on EffektAI — no CMS or plugins to maintain — and run the marketing, email and lead management around them, all powered by AI.
Visit effektivweb.com.au →Effektiv and EffektivWeb are both built on EffektAI, our own AI delivery platform.
Effektiv Solutions was born out of WebAlive, founded in Melbourne's Docklands in 2003 — one of the earliest Australian firms delivering end-to-end web solutions for Australian businesses. Over the following two decades, the WebAlive team built web solutions for organisations across retail, sport, government, health, and industrial sectors, developing the hard-won sector knowledge and delivery discipline that no amount of venture capital can shortcut.
By 2026 it was clear that AI had structurally changed what was possible in software delivery. The cost of building and maintaining web solutions — anywhere AI could be applied — had dropped to a fraction of what it was in 2023. The question was whether to absorb that saving or pass it on to clients: not just as a lower price, but as the extra capacity to do far more for every client and deliver real success. The same directors and management team who had built WebAlive decided the answer was obvious — and built the firm they always wished existed.
The WebAlive heritage is not a footnote. It is the reason our brands can make claims that a startup cannot.
As the group grows we'll build this section out to include the wider team. For now, these are the three founders — and the same three people who scope, lead and stay on every engagement.
Andrew holds a Bachelor of Computing (Information Systems), Information Systems and Accounting, from Monash University. He has close to three decades in Australian software businesses, including early product teams at MYOB, time at Oracle Aconex, and six years as General Manager of WebAlive. Andrew leads every client relationship from first contact through delivery, and built the outcome-priced commercial model the group runs on today.
LinkedIn →Ashiq holds a BSc in Computer Science, Telecommunication & Computer Networks from the University of Alabama at Birmingham. He has been Founder, Managing Director and Chief Technology Officer of WebAlive since 2011. Ashiq is the principal architect behind EffektAI, and personally leads the first 90 days of every major engagement — the architecture, the eval rig, and the platform configuration are his before the wider team takes over.
LinkedIn →Michael holds a Bachelor's Degree in Commerce/LLB from UNSW, and was admitted as a Solicitor to the Supreme Court of NSW through The College of Law Australia. A founding shareholder of WebAlive since 2003, he brings four decades in Australian and international capital markets across Merrill Lynch, UBS and 24 years at Credit Suisse, plus a term as Non-Executive Director of ASX-listed rhipe. Michael brings the capital structure and governance experience that lets the group engage enterprise and institutional clients on terms they recognise.
LinkedIn →EffektAI is the platform and IP that Effektiv and EffektivWeb are built on. It's what lets a five-page small business website and an enterprise system rebuild run on the same tested process — and what lets us hand the finished work over to a client without holding anything back.
Effektiv Solutions Pty Ltd is the Australian group that owns Effektiv, EffektivAI and EffektivWeb, three operating brands that serve different needs: AI-built software for enterprise and government, AI consulting, and AI-built websites for small business. Effektiv and EffektivWeb both run on the same underlying platform, EffektAI. Effektiv Solutions is based in South Yarra, Victoria (ABN 80 666 834 715).
Effektiv serves enterprise and government clients with AI-built software and business applications, EffektivAI provides AI consulting that helps Australian businesses adopt and get value from AI, and EffektivWeb serves small businesses with AI-built websites and online marketing. Effektiv and EffektivWeb are built on EffektAI, the group's delivery platform, so the same tested process runs underneath their engagements regardless of client size.
It depends on what you need. Choose Effektiv to modernise, rebuild or connect core software and systems around AI; EffektivAI if you want to get more from AI and need help with the foundations — your knowledge, data and systems — or with where to start; and EffektivWeb for a website, online marketing and business email that stay current. If you're not sure, get in touch and we'll point you to the right team.
EffektAI is Effektiv Solutions' proprietary AI delivery platform — the eval rig, agent orchestration layer, Australian governance controls, and authorship trace system that both Effektiv and EffektivWeb run on. Unlike a typical agency's delivery method, which usually lives in a few practitioners' heads, EffektAI encodes that method into software, and it ships to the client at the end of an engagement rather than staying locked to Effektiv Solutions.
Yes — Effektiv Solutions was born out of WebAlive, a Melbourne firm founded in the Docklands in 2003 that spent two decades delivering web solutions for Australian businesses across retail, sport, government, health and industrial sectors. Effektiv, EffektivAI and EffektivWeb are the AI-first businesses built by the same directors and management team once AI structurally changed what was possible in software delivery.
Effektiv Solutions has three founders: Andrew Stebbing, Ashiq Rahman, and Michael Tierney. Andrew leads client relationships and the commercial model, Ashiq is the principal architect behind the EffektAI platform, and Michael brings capital markets and governance experience from a career spanning Merrill Lynch, UBS and Credit Suisse.
Effektiv Solutions is based in South Yarra, Victoria, Australia (Suite 502, 9 Yarra Street, South Yarra VIC 3141), and serves clients across Australia through its Effektiv, EffektivAI and EffektivWeb brands.
Investor and partnership enquiries are best made through our investor enquiries form. It goes straight to the founders. For general enquiries, email info@effektiv.com.au or call (03) 7073 2525. Open the enquiry form →