We set up the online presence, marketing, and lead management your business needs to grow — then we turbocharge every part with AI so it runs smarter than you could manage on your own.
EffektivWeb is a brand of Effektiv Solutions Pty Ltd — the focused, modernised home of the web design and digital marketing capability that WebAlive built over two decades. We're not a new agency. We're the same team, with the same deep knowledge of what Australian small businesses need, now working with the best current tools — including AI running through everything we do.
Melbourne-based since 2003. Hundreds of businesses supported. A clear focus on what matters: websites that work, marketing that keeps you visible, and email infrastructure your business can rely on.
Find out more about us →Most businesses already have a website — the opportunity is making it work harder. We improve existing sites to look right, load fast, show up in search, and turn visitors into enquiries. And when a new site is needed, we build it the same way.
Email to your list, posts on the right channels, campaigns that go out on time and stay front of mind.
Professional, domain-based email on Microsoft 365 — with the deliverability, security, and reliability your business needs. When email goes down, everything stops. We set it up properly and keep it running, with support included as standard.
When standard platforms don't do what your business actually needs. Custom web apps, customer portals, integrated e-commerce, and system integration — built fast and cost-effectively for small business and startups.
Most businesses have heard about AI but haven't worked out how to use it day to day. We bridge that gap — setting it up so it's genuinely useful, then making sure your team is comfortable using it.
Every part of how we deliver — building your website, managing your support, creating your content — uses AI. You benefit directly from that.
We don't just set it up and leave. We work with you so AI becomes a natural part of your daily workflow — not a tool that sits unused.
Ask your systems anything — leads, numbers, pipeline, performance. Get answers in plain English, without digging through dashboards or reports.
We don't recommend tools for the sake of it. Every platform we use solves the problem well — and gives you a real AI advantage, not just a checkbox.
The world's most widely used CMS — flexible, proven, and with a plugin ecosystem that covers virtually any requirement. WooCommerce extends it into a fully featured online store. We build, maintain, and improve WordPress sites, using AI to accelerate content, SEO, and ongoing updates.
An Australian-built cloud platform that combines website, e-commerce, and online marketing in one place — with AI content tools built in. Ideal for businesses that want a managed solution without the complexity of maintaining separate systems. Strong for product-based businesses selling online.
Getting found across Google Search, Google Maps, and increasingly AI assistants like ChatGPT and Perplexity. We cover traditional SEO, Google Business Profile optimisation, and Generative Engine Optimisation (GEO) — the emerging discipline of getting your business cited in AI-generated answers.
Two of the most widely used platforms for small business marketing — and the two we recommend most. Mailchimp for email campaigns, audience segmentation, and automated sequences. HubSpot for CRM, lead tracking, and connecting your marketing to your sales pipeline. We manage both, with AI running through everything we do.
Professional, domain-based email on Microsoft Exchange — with the deliverability, security, and 99.9% uptime that small business email demands. Three tiers covering email-only through to full desktop apps and advanced security. Includes Outlook on the web, Outlook desktop (mid/premium), and Outlook mobile on all plans.
The proprietary agentic development platform that powers every custom web application, portal, and integrated platform we build. Faster delivery, lower cost, AI embedded from day one, and Australian governance built in. Developed by Effektiv Solutions — ships to your team at project exit.
Not theory. Three specific ways AI changes the game — applied to the exact areas we work in.
We start with a conversation — where you are now and what's possible. No jargon, no pressure, no obligation.